Why Is It Important for Your Brand to Track IP Addresses?īy tracking the IP addresses of your potential customers you can know them better. Yet still, businesses can benefit from tracking IP addresses. hackers can use spoofing IP addresses to break into wireless networks or to web server logs, thus not only breaking a system but also ruining brand reputation.Due to the high risks of malicious attacks, many brands have shielded their websites from unknown sources, and a user can be one of them, although their intentions might be the most innocent a user might want to request access to unauthorized websites.it might be, that a website is applicable only for locations permitted and if a user is in an unwanted place, the access would be denied.Why do businesses block users from accessing their websites? When a user addresses a website, it tracks their location and decides whether to fulfill a request or not. By tracking IPs they can engage with prospects and understand them better, as well as better cater to their customers by adjusting sales strategy and selling what is expected from a brand.Īn IP address is a number that helps to detect a user’s location. Online business owners may want to know prospects’ IP addresses because they want to find out, who they are, where they are located (what country/state/town), and what they seek by visiting the website. And the numbers they use as identifiers are called IP addresses. On the Internet, computers (a smartphone or any other network device) are identified by their numbers, not by their names.
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